“POWER BEAUTY SOUL” Tour visits 27 Aston Martin dealers in nine countries


Aston Martin HQ has announced the ‘Power Beauty Soul‘ tour. The three new and existing models, the Vanquish, V12 Zagato and the V12 Vantage Roadster, embark on a tour to selected locations across Europe. The trio will visit 27 Aston dealerships in nine countries, either in the Aston’ showroom or at selected locations. Aston Martin customers will be invited to these exclusive events to goggle the beauties up close.

From the press release:
“The feedback from customers on this campaign has been overwhelming, as this will be the first opportunity for them to see these three sports cars together,” says Jeffrey L. Scott, Managing Director of Aston Martin Lagonda of Europe. “Each of the three models is very special in its own way. Now, all three superb sports cars on show together at the same time perfectly represent our brand’s core values of ‘Power, Beauty and Soul’. This tour promises to be a true highlight for us and our dealers across Europe.”

The tour started on August 22 in Cologne and ends in Lyon on October 19.

As you can see from the tour schedule, each dealership gets the cars for just one day. I’m delighted to read that our dealer Kroymans Aston Martin in Hilversum (Netherlands) squeezed a 2-day visit out of it!
And the best has yet to come, drum roll please, only in the Netherlands a ONE 77 will join the threesome!
That is going to be a spectacular quartet on October 4 and 5 in Hilversum.

Leave a Reply

Your email address will not be published.