Ad for used Aston Martins -> FAKE!

This picture is currently going around on Twitter and Facebook as being Aston Martin’s new ad for pre-owned cars. The message: “You know you’re not the first, but do you really care?”. Of course, this is not real Aston Martin ad, it is a FAKE ad. Here’s the story:

aston martin ad - pre-owned - you know you're not the first, but do you really care

Of course, if you look closely, you will see it is highly unlikely that this is a real Aston Martin ad. Someone has just doctored this up in Photoshop and posted it online. After which it went viral.

The most important hint that this is fake is the typo in the ad: it says “PRE OWED” instead of “PRE OWNED”.

A quick search on Google Images shows that the photo was taken from the January 2012 issue of Playboy Germany, showing dutch Playmate Rosanne Jongenelen.

(UPDATE: I had the original image of the ad here, but have been forced to remove it after I received this nice email from Aston Martin’s lawyers.
UPDATE 2: Another email, this time from Playboy Netherlands, forcing me to also remove the small (300px high) thumbnail of the original Playboy photo.
So we’ll have to make do with the black and white outline image above. Hopefully that is okay with the lawyers of this world.)

Anyway, back to the fake ad…:

The message “You know you’re not the first, but do you really care?” is not original either. The same tagline was used in 2008 by BMW to advertise their Premium Selection.
Yes, that ad was real.

2008 BMW used cars ad

In 2011, a dealership in Ontario also used the message, in two ads to attract male and female audiences to their used car selection.

Used car ad from Ontario dealership Dale Wurfel

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