Aston Martin Vanquish lands on top of the Burj Al Arab tower in Dubai

Okay, so this is what all the hype was about. Today Aston Martin has put a Vanquish on the helipad on top of the Burj Al Arab tower in Dubai.

The red Vanquish was lifted on top of the tower by a helicopter, then placed on the helipad.

The official video of the event:

The video is pretty spectacular, I admit, but it still leaves me wondering: Why?